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Secondary Market Leads

Secondary market buyer and seller leads

Campaigns for ready properties that bring buyer enquiries for your listings and seller conversations that help your agents win new instructions.

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The problem

Where property leads go wrong.

  • 1Portals bring buyers, but the same leads are shared with every agency listing the unit.
  • 2Agents need more sellers and exclusive listings, not just more buyers.
  • 3Valuation and seller campaigns are run without a clear follow-up process.
Who it helps

Who this is for and the leads it aims to bring.

Built for

  • Brokerages growing listings in specific communities
  • Agents and teams focused on ready properties
  • Offices that want leads beyond the property portals

Lead types

  • Secondary-market buyers
  • Sellers and landlords
  • Exclusive listing enquiries
  • Valuation requests
Pricing

Custom proposal

Priced to your projects, markets and scope. Your proposal shows our management fee in USD and your recommended advertising budget as separate figures.

How it works

The strategy, step by step.

  1. 01

    Community focus

    Campaigns built around the communities and property types where your team is strongest.

  2. 02

    Buyer campaigns

    Listing and area campaigns that send buyers to your own pages rather than a shared portal listing.

  3. 03

    Seller campaigns

    Valuation offers and market updates that start conversations with owners.

  4. 04

    Fast follow-up

    Seller and buyer leads routed to the right agent with the details they need for the first call.

  5. 05

    Review

    Monthly review of which communities and offers produce viewings and listing appointments.

What's included

Everything in scope.

  • 01Community and property-type targeting plan
  • 02Buyer and seller campaign setup
  • 03Valuation or seller landing pages
  • 04Lead routing by area or agent
  • 05Retargeting for website and listing visitors
  • 06Monthly reporting on enquiries and appointments
Measurement

How we measure progress.

Where your CRM and tracking allow, we report each of these by campaign and channel.

CPL

Cost per lead (CPL)

What each enquiry costs, by channel, campaign and project.

Qualified

Qualified enquiry rate

The share of leads that meet the criteria we agree with your team.

Viewings

Booked calls and viewings

Appointments set by your agents, where your CRM tracks them.

Pipeline

Pipeline opportunities

Deals in progress that started from a campaign, where reported back to us.

About our results. We publish campaign results, client names and testimonials only when they are verified and approved by the client. Ask us on a call for examples relevant to your projects and market.
FAQ

Questions, answered.

Can you generate seller leads, not just buyers?

Yes. Seller and landlord campaigns usually use valuation offers or local market information. They need fast, knowledgeable follow-up to work well.

Do we still need property portals?

Most brokerages keep using portals. Our campaigns add a source of enquiries that comes directly to you.

Can campaigns focus on one community?

Yes. Narrow targeting works well when your team has strong knowledge and listings in that area.

Related services

Real Estate Lead GenerationFull-funnel buyer, seller and investor enquiries for UAE property businesses.Real Estate Google AdsHigh-intent property search campaigns.Real Estate SEOOrganic search visibility for property businesses.Real Estate Marketing AutomationCRM routing and lead follow-up workflows.
Next step

Plan your secondary market leads.

Share a few details about your business, inventory and budget. We'll come back with a practical lead generation plan.

Get your lead generation plan

Tell us about your business. We'll reply within one business day with practical next steps.

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Advertising budget is paid to the ad platforms and is separate from our management fee.

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