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Real Estate Google Ads

Google Ads for people already searching for property

Search campaigns that reach buyers, sellers and investors at the moment they look for a property, a project or an agent in the UAE.

Get Your Lead Generation Plan See how it works
The problem

Where property leads go wrong.

  • 1Budget is spent on broad keywords that attract renters and job seekers.
  • 2Ads send everyone to the homepage instead of a page that matches the search.
  • 3Calls and WhatsApp clicks are not tracked, so the account optimizes on partial data.
Who it helps

Who this is for and the leads it aims to bring.

Built for

  • Brokerages targeting active buyers and sellers by area
  • Developers capturing project and developer-name searches
  • Teams that want enquiries with clear purchase intent

Lead types

  • Secondary-market buyers
  • Off-plan buyers
  • Sellers
  • Investors
Pricing

Custom proposal

Priced to your projects, markets and scope. Your proposal shows our management fee in USD and your recommended advertising budget as separate figures.

How it works

The strategy, step by step.

  1. 01

    Keyword research

    Project names, communities, property types and seller intent terms, with negative keywords to exclude irrelevant traffic.

  2. 02

    Account structure

    Campaigns grouped by project, area or lead type so budget follows what matters to you.

  3. 03

    Matching pages

    Each ad group points to a landing page that answers the search it came from.

  4. 04

    Tracking

    Form submissions, calls and WhatsApp clicks tracked as conversions with consent in place.

  5. 05

    Optimization

    Bids, search terms and ads reviewed regularly against qualified lead data.

What's included

Everything in scope.

  • 01Keyword and competitor research
  • 02Search, Performance Max or Demand Gen campaigns where they fit
  • 03Ad copy and extensions
  • 04Conversion tracking setup
  • 05Search term and negative keyword management
  • 06Monthly reporting on CPL and qualified enquiries
Measurement

How we measure progress.

Where your CRM and tracking allow, we report each of these by campaign and channel.

CPL

Cost per lead (CPL)

What each enquiry costs, by channel, campaign and project.

Qualified

Qualified enquiry rate

The share of leads that meet the criteria we agree with your team.

Viewings

Booked calls and viewings

Appointments set by your agents, where your CRM tracks them.

Pipeline

Pipeline opportunities

Deals in progress that started from a campaign, where reported back to us.

About our results. We publish campaign results, client names and testimonials only when they are verified and approved by the client. Ask us on a call for examples relevant to your projects and market.
FAQ

Questions, answered.

Is Google Ads better than Meta Ads for real estate?

They do different jobs. Google captures people who are already searching. Meta creates interest among people who are not searching yet. Most property businesses benefit from both, in proportions that depend on the project.

Can you target specific communities or emirates?

Yes. Campaigns can be focused by location, language and search terms for specific communities, developments or emirates.

Who owns the Google Ads account?

You do. We work inside your account so the data and history stay with your business.

Related services

Real Estate Lead GenerationFull-funnel buyer, seller and investor enquiries for UAE property businesses.Secondary Market LeadsReady-property buyer and seller enquiries.Real Estate Landing PagesConversion-focused pages for projects and listings.Real Estate SEOOrganic search visibility for property businesses.
Next step

Plan your Google Ads.

Share a few details about your business, inventory and budget. We'll come back with a practical lead generation plan.

Get your lead generation plan

Tell us about your business. We'll reply within one business day with practical next steps.

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Advertising budget is paid to the ad platforms and is separate from our management fee.

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